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The Official trade
organization of the cruise industry, Cruise Lines International
Association (CLIA) also works in partnership with nearly 17,000
affiliated travel agencies throughout North America to ensure
the highest caliber of cruise sales expertise and service for
cruise vacationers.
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FACTS ABOUT CLIA |
CREATED
IN 1975:
CLIA is an organization that operates pursuant
to an agreement filed with the Federal
Maritime Commission under the Shipping Act of
1984.
COMPOSITION:
Cruise lines that represent 95 percent of the
cruise capacity marketed from North America.
FUNCTION:
"To provide a forum where companies
engaged in the marketing of the cruise and
passenger liner industry in North America can
meet and discuss matters of common interest
and develop and agree on policies aimed at
promoting the concept of shipboard
holidays." In simpler terms, the function
of CLIA is to promote the cruise product
generically to both the selling agent and
buying public through the broad activities of
travel agent training, public relations and
advertising. CLIA's end objective is to raise
awareness about the cruise experience.
OFFICE:
Cruise Lines International Association
500 Fifth Avenue, Suite 1407
New York, New York 10110
TELEPHONE: (212) 921-0066
FAX: (212) 921-0549
E-MAIL: info@cruising.org
WEB: www.cruising.org
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ABOUT CRUISE
LINES INTERNATIONAL ASSOCIATION
Cruise
Lines International Association is a marketing and training
organization composed of twenty-four of the major cruise lines
serving North America. CLIA was formed in 1975 in response to a
need for an association to promote the special benefits of
cruising. CLIA exists to educate, train, promote and explain the
value, desirability and affordability of the cruise vacation
experience.
CLIA became the principal external marketing organization for
its member lines in 1984 following the consolidation of several
other industry organizations into CLIA. Currently, nearly 17,000
travel agencies are affiliated with CLIA and display the CLIA
seal, which identifies them as authorities on selling cruise
vacations.
CLIA is consistently rated the most effective travel association
in terms of overall support of the travel agency community, the
value for the money, and the quality of its training programs.
For example, CLIA's most comprehensive training is the Cruise
Counsellor Certification Program, which requires agents to
successfully complete a number of compulsory training courses
and exams, attend cruise conferences and conduct ship
inspections, among other things. CLIA also offers Management and
Sales Institutes, classroom training and training videos.
CLIA is administered by a New York City-based staff that carries
out the objectives and activities of the collective member
lines. Principals from the member lines make up the Managing
Committee, headed by an elected chairman who serves a two-year
term and is assisted by a vice chairman. A seven-member
Executive Committee (including the Association president) serves
as a steering committee/liaison with CLIA staff on activities
between Managing Committee meetings. Also, a Marketing Committee
works closely with CLIA staff in developing and implementing
CLIA's programs. |
